Reap the benefits of effective SEO
Search Engine Optimisation (SEO) is an essential element of any business’ strategy around online marketing and advertising, particularly for service providers operating in competitive industries. Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. Without an online presence and a fully SEO optimised website, you will simply not be in the running when it comes to Google search rankings.
SEO is often overlooked by many small business owners due to a lack of understanding of its benefits, the cost of administering an effective campaign, and poor transparency around the work that SEO agencies conduct on their behalf. Coffee & Cloud are committed to transforming white hat SEO for small businesses through simplicity, process oversight, and extremely competitive pricing.
What is SEO?
Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page one in the search engines (primarily Google). Effective SEO is an essential function for services operating within competitive industries, and for enhancing online presence.
What are the benefits of SEO?
The objective of SEO is to drive organic traffic and potential customers to your website in which they pay for your services or become a lead. The outcome being increased revenue and an enhanced customer/lead reach that can be targeted for ongoing marketing campaigns.
Are there timelines for success?
SEO is a complex process that involves enhancement and regular updates to your website content, ongoing building of quality backlinks, and many other bits and pieces. Most clients will see significant improvement in 4-6 months with a strong compliant campaign.
In 2019, Google accounted 77% of all global desktop search traffic, followed by Bing at 10%.
75% of online users never scroll past the first page of Google search results.
In 2019, 52% of all worldwide online traffic comes from mobile devices, 45% from desktop.
What's involved in an effective SEO campaign?
Ensuring your SEO campaign is (and remains) effective requires regular monitoring and maintenance of elements that are extremely important to search engine optimisation success. Having oversight and an understanding of Google’s current algorithm and compliance framework is crucial to SEO success. The team at Coffee & Cloud have great pride in our commitment to compliant ‘white hat’ SEO techniques that build and sustain real value to our clients.
Initial audit and research
A detailed audit will be conducted of your website and all elements that contribute to an effective SEO campaign.
Keywords defined
Research will be conducted of search phrases within your industry and target market. Keywords for initial SEO focus will be agreed with you.
Website optimisation
Page content will be enhanced and any issues identified with your website in the audit report will be fixed.
Building backlinks
Creation of quality backlinks through business directories, guest blog posting, unique articles, and social media shares to name a few.
Maintenance
Ongoing maintenance of SEO campaign including; fixing website quality issues, onpage improvements, and audits to ensure Google quality compliance.
Reporting
You will receive a monthly report detailing current keyword rankings, comparative analysis, and recommendations for consideration.
Trades & Services SEO Package
Coffee & Cloud offers a simple SEO package geared towards trades and service providers looking to enhance their online presence. SEO is a truly powerful and effective marketing tactic specifically for clients in the trade and services industry who operate in a highly localised area seeking quality job leads. The aim of this package is to strengthen your online presence and progressively move your business towards the first page of Google search results for your keywords.
As a means of removing a common point of frustration, we do not lock clients into fixed term contracts. This service is a month-to-month engagement. All we require is 30-days notice if you wish to cancel the engagement.
This packages include initial set up and website optimisation, monthly on-page fixes, link building, and progression reporting.
What you get, and how much it costs
10 Keywords, Link Building, Website Optimisation, 1 x Blog Article p/m, Google My Business Profile, Google Analytics Setup* All prices excluding GST